The Superbrands organization is an independent arbiter on branding. Its membership programmes pay tribute to the world's leading brands, as selected by experts and consumers. In each country that it operates, it aims to identify brands that perform above and beyond other brands within their respective markets.
To facilitate this, each country has an independent and voluntary council, which is made up of notable experts in the branding and marketing communication industry as well as experts from local and international blue-chip organisations. Brands that are rated highly by both the council and consumers are eligible for inclusion in a Superbrands project.
(Step 1 )Study: an independent study elects the strongest brands of the country called Superbrands.
(Step 2) Reward and Knowledge; Superbrands Seal of Excellence, The Superbrands book. In some countries they also hold seminars and Awards ceremonies.
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